Public Relations Consultant
I have been developing and shaping communications strategies for over 18 years to help brands and individuals build awareness, relevance and trust
among the right audiences, connecting their vision and stories with some of the world's most influential editorial channels, including The New York Times, the Financial Times and Vogue
Sectors I cover include hospitality, architecture, design, interiors, cultural events and photography - with a specialist interest in places where creativity and luxury intersect, be it to eat, shop, work, recharge, discover or play
Why work with me
Having created and executed strategies for international clients at some of the UK's most prestigious consultancies, up to Associate Director level, I bring a senior, strategic voice equipped with close to two decades of interdisciplinary experience and high-level contacts across multiple realms of luxury, from the arts to design and travel
I have expertise in executing highly impactful earned media communications strategies which connect founders and creative brands with target audiences through carefully selected, credible voices across the globe. I work with:
Founders and creative entrepreneurs
Luxury hotels, collections and hoteliers
Destinations and tourism organisations
Interior and architecture design studios
Cultural Events
Photography exhibitions
Projects with architectural or design credentials
How I can help
Consultancy for Brands & Founders
Your PR partner for strategy creation, development and execution
Senior-level support for Consultancies
A solution to cover temporary gaps across teams, periods of increased workload or support across specific projects
Advisory Workshops & Training
Workshop training sessions, including: managing external PR teams effectively and PR Toolkit essentials for in-house marketing teams
Services
Director-level Strategy & Comms Counsel
Narrative development
Media Relations
Press Kit (creation or refinement)
Press Office management
Brand & Influencer collaborations
Integrated Social Media Counsel & Content Planning
Events & VIP engagement
Stakeholder coordination
Crisis Comms & Reputation Counsel
Bespoke media training
Selected work
Led a 'huge PR campaign' (quote from ArtReview) to launch the inaugural Bukhara Biennial held in 2025, positioning both the event and the city of Bukhara as a must-visit destination among culturally curious audiences. The biennial became one of the most talked about events of the year and reached over 700,000 international and domestic visitors over 10 weeks following global consumer and b2b exposure, including in The New York Times; Financial Times; The Art Newspaper; ARTnews; Vogue Business; British Vogue; Il Sole 24 Ore; Creative Boom and HTSI, as well as coverage in India, China, Hong Kong, the Middle East and beyond
Executed the relaunch strategy for the Centro de Arte Moderna Gulbenkian (CAM) in Lisbon's Gulbenkian campus following a redesign by architect Kengo Kuma and Associates. The year-long long campaign generated widespread news coverage and features in Wallpaper*; five international editions of Architectural Digest; Dezeen; Pin-Up; Metropolis; and ICON (El Pais and Die Welt), among other outlets
Developed the international PR launch strategy for De Durgerdam, a luxury boutique hotel outside of Amsterdam, generating advance room bookings and anticipation well before its opening. The hotel became 'the talk of the town' in NYC, a key target city for future guests, and was placed in The International New York Times Style Magazine (T Magazine); Financial Times; Travel + Leisure; US Vogue; TIME; and Conde Nast Traveller' Hot List among others
Introduced the first-ever NOMAD event for collectible design to global audiences, launching its debut edition in Monaco, at Karl Lagerfeld's former sea-front home, and the inaugural winter edition in St. Moritz. The event became a world-known concept and community for galleries, luxury brands and collectors, driving a new kind of visitor to emerging cultural destinations. The event was first disclosed in HTSI, together with news stories in Dezeen and Architectural Digest, and features in luxury travel media and authoritative art and design platforms
Launched Newlands House Gallery in Petworth, West Sussex, including a VIP preview event and the development of a successful Instagram iteration of its debut exhibition during the pandemic, a tribute to Helmut Newtown curated by the renowned auctioneer Simon de Pury. Further exhibitions included two sell-out shows featuring photography by Lee Miller and Eve Arnold which, combined, were covered by the Financial Times; The Guardian; The Observer; The Times; and The Independent, as well as Air Mail, British Vogue, Another and The British Journal of Photography among other publications
Designed and executed a post-launch digital consumer strategy for Lone Hotel, in Rovinj, Croatia, a member of Design Hotels, resulting in a significant increase in guests and room bookings, and delivered the hotel's winning award submission for the European Hotel Design Awards. Further past hotel clients include The Standard and Casa Bonay in Barcelona
Made headlines on a solo exhibition of Ai Weiwei's first glass artworks, created in collaboration with the Venice-based Berengo Studio, and oversaw the delivery of a PR Strategy for F Taylor Colantonio's debut solo show, timed with La Biennale di Venezia and presented by itinerant exhibition programme and gallery Object & Thing. Both were short-lead campaigns, but contrasting in terms of target audiences, positioning and desired outcomes, and in turn, very different strategies
